Street Sampling Blog

[ambassador for branding video followup]

As a followup to the video post prior to this post, when it comes to choosing a career in event marketing, your ability to be outgoing is critical to your success.

Here’s a small quote from our website that might help you determine your career path in experiential marketing:

Street Sampling hires the best people to serve as brand ambassadors and marketing managers for your products and services. Street Sampling approaches staffing with an eye toward matching the brand ambassadors to your target audience. The brand ambassadors take your message to the streets and make your marketing events successful. Street Sampling’s brand ambassadors are outgoing, energetic, attractive, and connected to the local scene. They are trendsetters and spotters who share a common voice with your target audience members, making them a trusted source of opinion and information among your demographic.

Come back soon!

Looking for a career in experiential marketing? This quick video gives you “a sample” of information that will help you decide if you have what it takes to be a “brand ambassador” in the street sampling industry. Enjoy!

[intercept marketing taking your product to the streets]

Working in Washington DC provides numerous outlets for a java fix so I often find myself in coffee shops either for a pick me up, Internet access, or a quick meeting. With Starbucks in the news suffering from declining revenues and nearly 600 announced store closings (none in DC) my interest was piqued, just how many Starbucks locations are near me? Well a quick visit to the locator and I soon learned that I am serviced by no fewer than 91 convenient locations within 5 miles. This, of course, does not take into account the numerous delis and hotel coffee bars also selling Starbucks coffee.

While in a new Dunkin’ Donuts yesterday (which by the way had a line out the door), I was reminded that density does not equate to success. There seems to be anti-Starbucks sentiment abound. What played a key role in their success, the air of exclusivity, now seems to be playing a role in their pull back. Given the economy is it almost snobbery to be seen with a Starbucks cup these days?

Dunkin’ Donuts on the other hand seems to be aligning itself with this cultural shift. Here is Washington, they have committed to opening 80 new stores in the metro DC/MD/VA area. A new menu offering of egg-white flat bread sandwiches also seems to be doing well, although I will stick to the local deli making fresh egg not microwaved sandwiches. They have a great opportunity to really play out the “America runs on Dunkin’” campaign here in Washington. I would love to be involved in taking that message to the streets.

As an experiential marketer we can influence behavior and move consumers to action - but the brand has to deliver. Customer service, high quality products, pricing and fast service is what will keep them coming back.