Street Sampling Blog

Experiential Marketing is an industry-wide business term used to describe an “in your face” type of media approach.  In fact, experiential marketing involves going directly to the consumer and getting their gut reactions and interaction.  It is highly effective.

Typical marketing we see day in and day out is much more passive. Ads in newspapers, billboards, flyers, etc., all require the receiver to take the time to read – perhaps make a mental note – and then they move on.

Word of mouth – or experiential marketing – gets right up there with your potential customer and makes them interact with you in the moment!

There are ways, and then there are ways, to make this type of marketing media effective. Properly trained teams, like ours here at StreetSampling, create a fun, interactive, almost carnival-like atmosphere that draws people in. They want to be involved.

Having someone accost you in the perfume aisle of a department store is not effective experiential marketing. Sure it’s “in your face,” but perhaps too much so – if not done correctly.

Effective experiential marketing takes real talent, and a professionally trained team of experts, when it comes to increasing your business bottom line.