[hypertargeting, word of mouth, 2009 marketing]
So I am in Chicago at a conference and wanted to share some highlights.
First, let me let you know that hyper-targeting is a buzz word floating around here. Hyper-targeting means drilling down and segmenting who your product would best appeal to. For example, assuming you owned Microsoft, and you are marketing for more consumers to purchase an Xbox, you need to “drill down” even further. Plain and simple, Xbox has seven categories ranging in the 17-21 year old market.
Just another bit to throw your way, here’s whats hot now and into 2009:
Strategy in all program elements
Word of mouth
Reach
Digital media
Measurement
Global reach
Amplification
Conversion.
In fact, obvious as it may be to state, conversion is (always) everything! Your business goal revolves around your ability to convert interested individuals into paying consumers.
Points to keep in mind; I’ve got to run, another workshop in the works to attend.
October 16th, 2008 at 1:00 pm
Looks like you’re getting ready to drill down all the way to infinite conversion and profits… I’m glad you’re having fun!
October 18th, 2008 at 11:22 pm
Reinventing the soft sell?
veins last blog post..Fisking Shakespeare–Do not compare her to a summer’s day. Really.
October 19th, 2008 at 6:46 am
Sounds like your having a great time.
Hellans last blog post..Hatchling’s
October 19th, 2008 at 8:14 am
Sounds like a conference that offers a lot of inspiration and tips to increase your sales conversions , hope you are having fun.
Marks last blog post..British Butterfly Photos
October 19th, 2008 at 8:29 am
conversion is everything, otherwise it’s just marketing of the brand. which is still good, till they buy.
mistipurples last blog post..Long and winding road for the visionary leader
October 19th, 2008 at 9:39 am
Conversion is always the goal! LOL The path to that is not always easy!
Christina thecoffeeladys last blog post..Super Crazy Week…..
October 19th, 2008 at 9:56 am
Good luck, sounds like you are very busy in a positive way!
October 19th, 2008 at 11:38 am
Chicago is a great place for conferences; I’ve been to many over the years. Yes, hyper-targeting or micro-niche marketing is THE thing to focus on to allow for best conversions! Have fun at the rest of the conference..
October 19th, 2008 at 12:16 pm
My brother was just in Chicago over the summer for a basketball tournament he was coaching. He loved the city!
ginas last blog post..A Look At – Zac Efron
October 19th, 2008 at 12:29 pm
i bet you’re busy at the conference. hope you have a great time.
cadys last blog post..Dalton Law Firm Bombed
October 19th, 2008 at 12:30 pm
Hope you are enjoying your time here in Chicago. It’s been a tad chilly this weekend.
Lisas last blog post..Christmas shopping, oh my
October 19th, 2008 at 2:18 pm
Great points, and I look forward to seeing more tips from the conference.
Juless last blog post..Sarah Palin Halloween Mask
October 19th, 2008 at 3:54 pm
Have fun in Chicago! Fall is a great time to be there.
October 19th, 2008 at 4:57 pm
Well i suppose hyper-targeting makes sense if that tiny niche is the only people likely to convert. But wouldn’t a broader strategy encompas the smaller groups too?
Feroxs last blog post..Christmas Money from Writing.
October 19th, 2008 at 8:54 pm
Thanks for the update – it’s good to be up to date on the new catchwords for 2009!
Heather in Beautiful BCs last blog post..Ideas on Tap at Yaletown Brew Pub
October 20th, 2008 at 10:44 am
There’s always so much to learn when it comes to marketing and it changes so often. I do the best I can with marketing my blogs and then just write my heart out.
Connies last blog post..The Rays Last Chance
October 20th, 2008 at 10:59 pm
Thanks for the information! Hyper-targeting sounds interesting!
Your FL furiends,
Samantha & Mr. Tiggers last blog post..Toctober for Derby from Samantha & Mr. Tigger
October 21st, 2008 at 11:06 pm
Sounds like the republican campaign model: DRILL BABY DRILL!
haha,
Hyper-targeting sounds difficult with people who has little money in research.
nhuongs last blog post..Educated People Need to be Socially Responsible
October 23rd, 2008 at 2:10 pm
Taking advantage of all forms of marketing and advertising for one’s own products is a must. Many people forget to think offline spending all their efforts and money online. I do know, first hand, the value of word of mouth advertising! Great post!
Dianes last blog post..When Did Spread The Wealth Become A Four Letter Word?