[influence of spheres, word of mouth marketing]
While attending the Chicago conference, I’ve taken some notes that mean a lot to my business, and hopefully will bring meaning and life to yours.
MARKETING ZONES
Zone 1 – The Impact Zone
Stepping right up and engaging an active participant. Demonstrations are designed for this type of zone. After engaging individuals in a lively, fun, interactive way, chances are pretty good they, in turn, will share your business with 4 of their friends.
Zone 2 – Residual Zone
This zone involves the transfer of information from a trusted authority. Messages delivered in this medium hold power.
Zone 3 – Loose Talk
Who wouldn’t want a ton of people doing nothing but talking about your business, right?! This type of zone marketing can significantly reduce the “cost per touch.” However, this is one of the hardest zones to accurately measure.
So with all that in mind, let’s consider a few key points to…
WORD OF MOUTH MARKETING
Word of Mouth Mindset
Be sure to put the customer in charge! It is not your conversation, but theirs that is most important. Always be sure to listen. If there is a shortcoming in the selling world, it is one’s inability to know when to keep silent and let the potential buyer do the talking!
Word of Mouth Message
Focus on the product fundamentals as the basis of messaging. Understand the role the product plays in the user’s lives; deliver the message in unexpected places.
Word of Mouth Messenger
Your proper selection of your product’s brand ambassadors has, of course, a hugh impact on your message. Properly selected brand ambassadors typically are advice influencers (inclusive), and have social networks 5 to 6 times larger than the average trendsetter (exclusive).
Again, these are just a few of the keynotes I made as reminders to myself. They may very well be applicable to your business, too.
