Street Sampling Blog

[guerilla/guerrilla marketing]

Guerilla marketing techniques are sweeping across the nation as the most innovative approach to quickly brand your business. Experiential marketing tactics are used in fresh ways that people appreciate. Their days are enlivened by the unique approaches and it gets them talking about your company in a seriously-enthusiastic manner. Let’s examine the top 5 reasons to utilize a guerilla marketing firm for your next advertising campaign:

1) Guerilla marketing is super-effective. Creative and sometimes mildly-shocking tactics are utilized that are unable for people to ignore. They have their attention spans dominated because guerilla marketers know what they are not expecting to see. Your company will be instantly seen and talked about as a hip and modern entity of coolness.

2) Experiential marketing techniques stimulate grass roots networks. Because you cared enough to provide people on the streets with a unique and exciting message, they will reward you by spreading it around for you. Very quickly, your message will travel far and have an immediate effect on your sales ratios. Branding is everything in business and experiential marketing makes it happen faster than any other way.

3) Guerilla marketing is very cost efficient. For less than the costs of running a singular billboard ad, you can have an experiential marketing campaign custom designed and implemented for you. The value far surpasses the costs associated. People will go on talking positively about your company for a long time after the campaign completes. There’s really no way to measure the effectiveness of a given experiential marketing campaign except to just sit back and witness the staggering results.

4) Experiential marketing managers are professionals that care about excellence. Expert managers are very in touch with exactly what you are trying to do with your company. They know the results that you want and they know how to create them. Their approaches are consistently innovative. There are no rules for these imaginative promoters. They use what they know and what they see to tap into the minds of your targeted audiences.

5) Guerilla marketing brand ambassadors are the key to the quickly-accepted branding for your company. After the management masterminds the process, they place the street work in the hands of trained brand ambassadors. In short, these pros go out and steal the attention of your targets. They captivate them boldly and deliver your messages powerfully and with great effect. These people are the people that set trends wherever they go. People are magnetized to them. They represent your company like nobody else possibly can - and they love their work!

Let yourself learn more about the result-producing techniques of guerilla marketing starting today. Why continue attempting to create stellar results with outdated, boring advertising tactics? They haven’t worked so far, have they? Give your company the branding boost that it is dying for: hire a guerilla marketing firm to get started on your new amazing campaign today.

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ABOUT THE AUTHOR

Scott Thurston encourages you to explore the diversely-exciting realm of experiential marketing further. Learn how to make your next guerilla marketing advertising campaign the most effective, and economical ever!

[experiential marketing]

I’m a subscriber to AdvertisingAge, and while reading the November 3rd issue, I came across an article by Laurel Wentz titled, “Experiential Media No. 1 Way to Influence Latinos.” She’d subtitled it, “Word-of-Mouth, TV Much More Effective Than Print, Survey Finds.”

Wentz targets a lot of her advice at the Latino market, but easily that same advice can be applied over a wide range of demographics (what makes YouTube such a hit with everyone? A redundant question, yes, but proves my point.)

Since Laurel Wentz does such a fine job presenting surveyed details, I’m going to quote her entire writeup here. The only thing I have done is move the graphic to the top. Enjoy!

NEW YORK (AdAge.com) — Experiential marketing is the medium most likely to persuade Hispanic consumers to buy a product, according to a recent survey commissioned by experiential-marketing company Jack Morton Latino, but respondents had strong opinions about how events should be organized.

Respondents said they shun a hard sell, with people representing the sponsor brand and expect a live event to be complemented by social networking, blogs and mobile-phone activities.

The online survey of 500 respondents focused on acculturated Hispanics, typically U.S.-born and bilingual. Of those surveyed, 39% said they had participated in a live brand experience in the last year. Asked which medium would be mostly likely to drive their purchase of a product, respondents ranked experiential media first (30%); followed by word-of-mouth (24%); TV (23%); and the internet (14%). Print media, direct mail and radio all got responses of 4% or less.

Word-of-mouth is especially important in the Hispanic market; 68% of survey respondents said they interact with between three and 10 family members weekly.

Just 2% of respondents said they preferred hard-sell “active interaction” with people representing the brand; most preferred a softer sell and a more passive message at an event, conveyed through signage or video presentations. The main technologies respondents expected live events to be linked to were social-networking sites and blogs (25%) and mobile phones (18%).

Isabel Villegas, senior Latino-market specialist at Jack Morton Latino, said the live-concert series the agency created for client Alltel in key Hispanic markets in the Southwest also involves Facebook and MySpace pages, as well as pictures taken of attendees at the concerts to be put on “find yourself” screens during the events and posted later.

Whether you call it experiential marketing, guerilla marketing, word of mouth marketing, or just spreading the word through media, this powerful form of marketing and advertising is one you and your company should be exploring - now during the holiday season and into 2009.

Experiential Marketing is a set of methods that enable you to distribute your promotional messages to the public in non-traditional, yet very aggressive way. Also known as Guerilla Marketing, it has been repeatedly proven to be very effective and money-saving for any given marketing campaign. Experiential Marketing can custom-fitted to your individual promotional situation and professionally designed to accommodate your specific sets of variables.

Creativity is a key component for the experiential marketer. Alternative promotional methods like using a team of beauties on stationary bicycles - all wearing your company’s logo on their shorts - act to captivate the attention of your targeted audiences both instantly and undeniably. Trend-setting methods like these get the people talking on the streets. Grassroots networking is activated and there will be droves of individuals excitedly talking about what they have seen - and mentioning your company as well as it is the new, cool sponsor of the “show”.

Of course, there are many other models for experiential marketers to follow in order to grasp the attention of the masses. There are an infinite amount of them actually.

Here are just a few: Read the rest of this entry »