Experiential Marketing is a set of methods that enable you to distribute your promotional messages to the public in non-traditional, yet very aggressive way. Also known as Guerilla Marketing, it has been repeatedly proven to be very effective and money-saving for any given marketing campaign. Experiential Marketing can custom-fitted to your individual promotional situation and professionally designed to accommodate your specific sets of variables.
Creativity is a key component for the experiential marketer. Alternative promotional methods like using a team of beauties on stationary bicycles - all wearing your company’s logo on their shorts - act to captivate the attention of your targeted audiences both instantly and undeniably. Trend-setting methods like these get the people talking on the streets. Grassroots networking is activated and there will be droves of individuals excitedly talking about what they have seen - and mentioning your company as well as it is the new, cool sponsor of the “show”.
Of course, there are many other models for experiential marketers to follow in order to grasp the attention of the masses. There are an infinite amount of them actually.
Here are just a few:
o Glass trucks;
o Street performers;
o Segway trains;
o Living window displays;
o Publicity stunts;
o and so many more…
The true beauty of utilizing experiential marketing techniques as a method of product/service/company promotion is that there are absolutely no rules to follow. That enables you, as a marketer, to present your message to the exact audiences you choose in completely original ways. The people of the streets appreciate originality as they drudge through their ever-so-predictable days. Guerilla marketing strategies appeal to their need for entertainment and lightheartedness.
Experiential Marketing techniques are especially favorable for implementation by small businesses as they help to greatly diminish branding times. When you create a buzz in the streets, it is infectious. We have all always known that word-of-mouth is the most powerful form of advertising. That is exactly what these innovative marketing techniques stimulate.
Experiential Marketing techniques allow you to:
o Lower advertising costs by using creativity and innovative approaches instead of capital investment;
o Utilize the latest online and offline technologies and tactics to get directly in touch with your targeted niches;
o Simplify the promotional aspects for your messages;
o Measure the amount of success that you are experiencing in profits - not sales;
o Build overnight customer loyalty and appreciation;
o Stimulate grassroots networks that cause amazing word-of-mouth responses;
o Decrease branding time to a high degree;
o and much, much more!
There is a new way to approach advertising and promotion and its name is Experiential Marketing. Across the US and the world, these guerilla marketing techniques are being seen everywhere. They are fresh, targeted, innovative, fun and appreciated by all. They get people talking and force positive word-of-mouth. Marketing campaigns are instantly effective like never before when employing experiential marketing tactics.
Explore the diversely-exciting realm of experiential marketing further today. Learn how to make your next guerilla marketing advertising campaign the most effective, and economical ever!
Tags: advertiser, advertising, audience, audiences, beauties, buzz, company promotion, coolness, droves, experiential marketing, freshness, grassroots, guerilla marketing, marketer, marketers, marketing, marketing campaign, marketing strategies, marketing techniques, money saving, networks, niches, originality, positivity, publicity stunts, s, small businesses, stationary bicycles, street performers, target, targets, true beauty, window displays
December 22nd, 2008 at 1:05 am
We can all learn something new!
December 22nd, 2008 at 7:54 am
As you say Guerilla marketing can be quite effective in getting people talking about your products and services. Unfortunately traditional businesses tend to see this sort of marketing as a risky proposition, partly because it is difficult to measure the ROI on.
Owens last blog post..The Secrets of Marketing in a Web 2.0 World
December 22nd, 2008 at 8:18 am
Guerilla Marketing used to be far more cost-effective than it is now. People are dulled to many creative outlets that used to captivate their attention, so marketing efforts have gotten bigger, more detailed, and as a result, more costly.
corrins last blog post..Help Celebrate my Blogoversary!
December 22nd, 2008 at 9:13 am
i really don’t know much about guerilla marketing, so this was very informative.
cadys last blog post..Happy Hanukkah!
December 22nd, 2008 at 3:31 pm
It seems you need guerrilla warfare just to survive these days. Happy Holidays!
Christina thecoffeeladys last blog post..Romance is alive!
December 22nd, 2008 at 3:37 pm
Some of the guerrilla marketing techniques I’ve seen absolutely amaze me! I don’t know how people come up with such unique ideas - but when one takes off it’s great for the advertiser.
Heather in Beautiful BCs last blog post..Hugo Says, “Let Me Outta Here You Guys!”
December 22nd, 2008 at 5:31 pm
I think the guerilla marketing being successful is that the company you are marketing for must have a unique selling proposition and a real reason for being. Just another “energy bar” for example or just another “drinkable yogurt” sample probably isn’t going to make it.However, some very successful brands got their start using Guerilla marketing tactics- but they were products w/a reason for being-
Maureens last blog post..Recession Proof Industries- What is the best?
December 22nd, 2008 at 5:50 pm
Very good and useful information found here!
Barbaras last blog post..Another Award!
December 22nd, 2008 at 5:56 pm
I think you first example would get me thinking that you weren’t interested in female customers or were stuck in the last century, unless you were thinking of a coed row with male “beauties”.
veins last blog post..“People” Working
December 22nd, 2008 at 6:41 pm
What are Segway trains???
Julies last blog post..Yummie Tummie
December 22nd, 2008 at 11:59 pm
Some of those ideas sure would get my attention. I’ve never seen any of those done around here, you’ve got some good ideas.
valmgs last blog post..Did you know I’m a brute?
December 23rd, 2008 at 12:13 am
@ Vein - the example you speak of is just that… an example. One we’ve all seen in some way, shape, or form (no pun intended). From the jeans commercials, soft drinks, TV reality shows, etc., taking the key concept - get people looking! - is what experiential is all about. Getting them involved - beyond just looking and experiencing the product or service is key to successful guerilla marketing.
Again, that was just an example, and thanks for your input!
December 23rd, 2008 at 9:21 pm
I’ve got a few websites I want to think about how to do something like this for.
Livings last blog post..Christmas Dinner Table
December 23rd, 2008 at 10:14 pm
This is really new to me.. I heard about guerrilla marketing to a blog that I stumbled before.. Well, this is informative! Happy holidays…
Bhings last blog post..PTC and PTR Sites: Websites that do PAY well
December 24th, 2008 at 11:45 am
This is such a great concept. I really need to learn more about it for my home business with my husband.
Sadies last blog post..Bare With Me!
December 24th, 2008 at 11:53 pm
Great Post!! We will have to come back after the holidays!
Your FL furiends,
Samantha & Mr, Tiggers last blog post..One More Day and It is Christmas
December 26th, 2008 at 12:38 am
Great info explained nicely, thank you!
daria369s last blog post..Alpski Kvintet - Sveta Noč - Silent Night (1989)
December 27th, 2008 at 4:02 am
As always excellent information on offline marketing methods and strategies
Diane Scotts last blog post..Temptation May Start Your New Year Off On The Wrong Foot
December 29th, 2008 at 10:50 pm
I like the examples but would like some explanations as I don’t really understand all of them.
Connies last blog post..End of Year Finances
December 29th, 2008 at 11:27 pm
Very interesting and innovative marketing ideas!
Barbaras last blog post..Something New To Ring In The New Year !
February 7th, 2009 at 5:08 pm
Very informative, thanks for sharing!
March 4th, 2009 at 5:26 am
I like http://www.streetsampling.com and category this very interesting.
Best Regards Bachelor