[guerilla/guerrilla marketing]
Strangely enough, I’ve seen the term “guerrilla marketing” spelled with one “r” and two. However, the idea is the same no matter its spelling.
Guerrilla marketing is an unconventional system of promotions, running on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. Typically, guerrilla marketing is unexpected and unconventional, where consumers are targeted where they would not be expecting, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally. The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically. – Wikipedia.org
In my industry (as in most), there are specific words, terminology, that describe what I do for a living.
“Experiential marketing,” “guerilla marketing,” “buzz marketing” and more – all describe how to take less traditional advertising and marketing approaches. The Street Sampling method is to go straight to the public – people on people – to spread the word about the client’s service or product.
I am also one of the lucky ones! I love what I do, and I am very good at my job. I also have teams of expertly trained brand ambassadors on my side.
For those fortunate enough to plan their promotions according, budgeting for proper guerilla marketing is always wise.
Online, you create “buzz.”
Offline, you hire the right team of experiential professionals to assist you.
Happy Holidays and the Best of the upcoming New Year to you!
