Experiential marketing is all about connecting customers with brands – and doing so in an non-traditional and memorable way. Sometimes called customer-experience marketing, experiential marketing aims to personalize the branding experience to each individual consumer. It goes beyond the common confines of features-and-benefits marketing tactics and appeals to all people – whether they would personally benefit from a given product or not. It is proven that many people are very resistant to traditional advertising techniques – and they will go to lengths to avoid them.
With experiential marketing, individuals are psychologically pulled into the promotional endeavor. Unconventional marketing tactics flood their senses with the unfamiliar and blast them into a level of unconscious brand acceptance. Even if they have no particular interest in a given product, they are helpless but to think just how impressive the message is delivered. This stimulates grass roots conversation on many levels and leads to very rapid branding for the advertiser. Experiential marketing is modern and hip. It taps into the minds of those who are exposed to it and forces them to remember the product or message being presented.
Stay tuned tomorrow for more information on what experiential and guerilla marketing relies on…
December 29th, 2008 at 8:58 pm
Personalized customer service keeps a customer for life!
Christina thecoffeeladys last blog post..Merry Christmas
December 30th, 2008 at 10:50 am
i am not a big fan of customer service because of some bad experiences i’ve had lately, but i do like personalized customer service.
cadys last blog post..Do these crutches go with my outfit?
December 30th, 2008 at 11:19 am
Bringing a memorable experience to marketing definitely helps with branding and marketing a product, whether it be an actual product or a website or whatever you are selling. Great points.
Sadies last blog post..My New Yummie Tummie!
December 30th, 2008 at 12:17 pm
I’ll always sing the praises of a brand or company that gives personalized customer service.
corrins last blog post..GIVEAWAY How To Be A Geek Goddess
December 30th, 2008 at 1:38 pm
Well obvious buzz and positive support for a product is best if it is apparently unsolicited. But actually acheiving that result is…. tricky.
veins last blog post..Merry Xmas to Me
December 30th, 2008 at 3:32 pm
Zappos.com has this down to a tee.
Julies last blog post..Wikipedia Needs Help
December 30th, 2008 at 7:54 pm
I’m a big fan of personalised experience. They stick in people’s minds and encourage a loyalty that is hard to match
Owens last blog post..Xmas fun: Win yourself a Twitter Mug
December 30th, 2008 at 8:20 pm
The best kind of service is personalized service. It makes you feel special and earns trust.
That’s what keeps you coming back.
Barbaras last blog post..Something New To Ring In The New Year !
December 30th, 2008 at 8:55 pm
Very good points! Personalized customer service seem to be a great idea.. That could bring impact to customers.
Bhings last blog post..Demo Trading
December 31st, 2008 at 1:43 am
Nothing beats personalized service!
December 31st, 2008 at 2:13 am
Maybe because there’s such a lack of personalized customer service that we are shocked and spread the word about it when it happens to us that it works so well. I complain when there’s a problem but compliment and blog about good things that happen too.
Connies last blog post..Zenses Nintendo DS Giveaway
December 31st, 2008 at 10:44 am
Personalized customer service will most likely be the best service to expect in the very near future. Why would anyone want to give their money to someone who doesn’t treat you right??
Happy New Year!
December 31st, 2008 at 11:50 am
Personalized anything is always smart. People want to be engaged and when they are they respond differently. If they like you and trust you then they will be loyal to you. Most definitely…
Maureens last blog post..Jonathan Budd’s MLM Mastermind System
January 1st, 2009 at 3:36 pm
Making my living through personalized customer service, so its importance can never be overstated. Also, in terms of experiential marketing, I can see the parallel between what we online see as “personalized customer service” and the offline equivalent of person-to-person contact of word of mouth advertising. Good post!
January 2nd, 2009 at 10:47 am
Oh yes, personalized service is best!! It will always keep you coming back! Thanks for the post!
Your FL furiends,
Samantha & Mr, Tiggers last blog post..Weekend Cat Blogging with Samantha & Mr. Tigger
January 4th, 2009 at 10:58 pm
Having worked in a call center for eleven years I can only agree on the importance of personalized customer service. Now if only more companies would encourage it.
Happy new year!
valmgs last blog post..Back to reality
January 6th, 2009 at 8:17 pm
While in Vegas for New Year’s. I was the recipient of personalized service which exceeded my expectations. I was staying at Ceaser’s on the strip and had shipped a new tuxedo there from Overstock.com. I purchased this tux without trying it on, needless to say the pants needed to be altered (or at least hemmed). One call to the concierge was all that it took. It seems that many large hotels have in-house uniform shops. Within 15 minutes of my call, the concierge arranged to have an employee from that department come to my room to fit the pants.
Within the hour, my tux was pressed, tags removed, pants hemmed and she even fixed the seat by removing excess fabric.