Street Sampling Blog

[Experiential Marketing Tactics Result in Instant Sales Surges and Lightning-Fast Branding]

Guerrilla marketing refers to a system of unconventional techniques for product or message promotion. It relies on unexpected tactics being utilized to strike the emotional centers of the brain that have to do with comfort and pleasure. Simultaneously meshing feelings of trust and the avoidance of discomfort, guerrilla marketers are able to drive surges in sales and greatly diminish branding time for advertisers. Also called brand marketing, these techniques create a buzz in the streets concerning a given product, brand or message and act to quickly establish relationships with potential consumers.

The guerrilla marketer must be in touch with his or her targeted audience. He or she needs to be aware of the target group’s feelings and thoughts concerning relevant issues that surround their propensity to purchase or act in the desired manner. Time is critical and the marketer has only seconds in which to tap into the mind of the prospect and lock their interest in. Unconventional marketing strategies like these utilize an array of visual, audible and other types of nerve-striking vehicles to forge a path to instant sales and brand acceptance.

Whereas traditional benefits-and-values advertising attempts to appeal directly to a consumer’s sense of practicality, guerrilla marketing techniques do the same in addition to creating an emotional need for the product. Impulse purchases are the desired goal – along with brand acceptance for the long run. When these types of unanticipated sales techniques are unleashed upon the public, they are received with humor, easiness and effectiveness.

[More about "traditional marketing" tomorrow, stay tuned!]