[continuation of yesterday's experiential marketing discussion]
- Image by Street.Sampling via Flickr
As promised yesterday, here is the rest of my discussion regarding guerilla marketing versus traditional marketing methods:
… Traditional advertising methods have been proven conclusively to actually drive consumers away now.
Modern advances in technology have opened up new realms for shopping to all people and they have become very unappreciative of time-consuming techniques that attempt to make them feel responsible to make certain purchases. Instead, they will act far sooner with the proper mental buttons pushed – and they will look back on the experience with pleasure and happiness associated.
Back in the 80’s when guerrilla (i.e., experiential) marketing was officially introduced, it was thought to be best geared towards small businesses on smaller budgets. The emphasis was on money-saving, creative approaches to shock buyers into purchasing. Through the direct evolution of the brand marketing art, today it is utilized more and more commonly by major advertisers like Nokia, General Motors, Harley-Davidson, Levi’s, Volkswagen and many others.
Guerrilla marketing has been accepted by the advertising world as a super-effective, aggressive and entertaining promotional system.
- Image by Street.Sampling via Flickr
You can learn so much more about the exciting realm of guerrilla marketing today by visiting our main web site, Street Sampling. There you will find psychological tactics that will act to ensure the lucrative success of your future advertising campaigns – and they will be far more cost effective than the outdated techniques that traditional marketing firms continue to drive into the ground.
Imagination, creativity, emotional stirring and unbound avenues to tap into the minds of your targeted audience all act in seamless conjunction. Beyond a shadow of a doubt, experiential marketing works to drive your sales through the roof and get you branded faster than you ever thought possible.
