[guerilla/buzz marketing Cricket Wireless campaign]
Street Sampling Inc. has announced that it is working with Cricket Wireless, one the ten largest wireless companies to launch service in Philadelphia, Atlantic City and Wilmington, DE.
In addition to the traditional media mix of TV, Billboards and radio, Cricket will be doing some unusual activities to create awareness around their new to market service. In preparation for launch week, Street Sampling is fielding a large street team. The brand ambassadors will utilize scratch & win tickets, perform random acts of consumer kindness and strategically place 50 four-color custom umbrellas on food carts within the footprint.
The umbrella idea came about from seeing the numerous food carts placed around the city in fantastic high traffic locations and noticing that most had a place for or were displaying an umbrella. By producing and placing these branded umbrellas, we are able to provide a constant stream of static messaging for our client, says Scott Thurston, President of Street Sampling. It is a win-win; the food cart vendor gets a terrific looking umbrella at no cost and out client gets high visibility on major street corners.
The project took three weeks to complete after production and really counted on the skills of our local manager. Most of these carts are owner-operated so we needed to quickly establish a partnership with each of them.
Total budget for production and placement of the umbrellas was $15,000.
