[experiential/buzz marketing keyword tool]
I’ve been holding onto this website for a while, not because I didn’t want to share it, but because I wanted to make sure when I did, it made sense in the context of what we do… experiential marketing.
The tool I uncovered is called Wordle.com.
One mistake many people make in writing their ad copy or website material is not enough thorough keyword density research. Sure you need to know are they looking for what you think they are looking for, but you also need to know have you used the word(s) consistently enough to even make a difference.
Wordle makes your work a whole lot easier. For example, in our February 18th post, I grabbed one of the paragraphs:
Word-of-mouth communication tends to make people feel that they are being told the truth without any ulterior motives. Honesty is perceived and the receivers of messages are moved to perform the intended call to action at significantly higher rates than when approached by various other communication techniques. This is true because there is no perceived reward for the person that is speaking positively about the product, service or message at hand.
I then head out to Wordle, paste that paragraph into the box for text on the site and presto! up comes a cloud tag clearly showing me the strongest to weakest words within that text.
You can also use this directly with a feed, print the results, randomize your results, open it in a new window and, if you create an account, save it to their gallery.
Keywords are so important, online and offline, when it comes to effectively marketing. Creating buzz about your program or service means weighing, analyzing, evaluating, and adding useful terms. This tool will also help you weed out the useless, space-hogging keywords that do little to further your marketing efforts.
Give Wordle a go for yourself and then be sure to drop me feedback on the tool. I’d love to know what you think.
Let’s get creative!
March 3rd, 2009 at 4:01 pm
Thanks for the tool Scott! It will come in handy
Diane Scotts last blog post..Easy To Use Blog and Website Image Resource
March 3rd, 2009 at 4:03 pm
(Bit of split personality going on LOL)… but I think this will come in extremely handy for anyone writing their own ezine ads and/or solos and/or sales pages. While your business is an offline one, it’s great of you to share online resources useful to even those without brick & mortar or product-related businesses.
March 3rd, 2009 at 10:19 pm
Great advice, I must check it out! The right keywords do the magic…
daria369s last blog post..S.N.P.J. Days Weekend – Day 2
March 7th, 2009 at 4:53 pm
off to check it out!
Christina thecoffeeladys last blog post..Spring Maintainance
March 8th, 2009 at 3:43 am
I’ve bookmarked the site because I need all the help I can get when it comes to keywords.
March 8th, 2009 at 10:41 am
The right keywords are magic, but I prefer the hit or miss approach. I have too much fun blogging to over analyze. :0P
corrins last blog post..This I Believe – Finding Freedom in Forgiveness
March 8th, 2009 at 1:08 pm
It’s always great fun having new and free tools. Thanks for sharing!
Barbaras last blog post..Relax With Barbara On Wednesday 27
March 8th, 2009 at 4:21 pm
i like wordle. i’ve played around with it with my blog.
March 8th, 2009 at 4:51 pm
It’s great to hear about another tool. You are right- keywords are essential if you want to target a specific niche.
Maureens last blog post..Your New Online Business: Doesn’t Have to Be Costly or Time Consuming
March 8th, 2009 at 7:02 pm
This sounds like a great idea. I will have to check it out. Thanks.
March 8th, 2009 at 8:03 pm
great info … I need to get my keywords together and give it a try!
Sam Servedios last blog post..Start Here And Make Money
March 8th, 2009 at 9:35 pm
That’s pretty cool. Thanks for the advice! I’ll definitely be checking that out.
Sadies last blog post..Diet Pill Study #3: Acai Berry
March 9th, 2009 at 3:42 am
Thanks! I gave Wordle a try and it confirmed – I’m not using my keywords often enough – none that I thought described my blog even showed up!!! I’ve bookmarked Wordle as it seems like a very useful tool.
Heather in Beautiful BCs last blog post..Grade 5 Math Skills
March 9th, 2009 at 12:57 pm
Thanks for the great information!! We know we need to use better keywords even on our personal Blog!! We are going to try it out!
Your FL furiends,
Samantha & Mr, Tiggers last blog post..ManCat Monday with Mr. Tigger
March 29th, 2009 at 3:25 pm
Hello!
Very Interesting post! Thank you for such interesting resource!
PS: Sorry for my bad english, I’v just started to learn this language
See you!
Your, Raiul Baztepo
May 10th, 2009 at 10:46 am
Thanks for posting, definitely going to subscribe! See you on my reader.
May 13th, 2009 at 5:51 am
great post hope to see some additional comments next Tuesday…kisses