Street Sampling Blog

[magneticexperiential]

While not all businesses are suited for what we do here at Street Sampling, there are some forms of “word of mouth” or experiential marketing you can do on your own.

Consider the “magnetic sign” for your online business needing exposure. Magnetic signs immediately attract attention. With the right message, they reinforce your business brand name, phone number, and even website address (be sure it’s short and catchy) as you drive around town.

Magnetic experiential marketing signs come in several varieties, and several price ranges so be sure to shop around (or get recommendations from others) on the best services to use.

Although signs sound like a “simple process,” do consider them your personal work(s) of art. Put planning and effort into your design, make the words readable! I’ve seen some crazy lettering out there too hard to read to understand what is being advertised – what a complete waste of time and money.

The use of billboards has been around for a long time, and those enterprising individuals who take these “portable billboards” with them through busy city streets can find they produce some amazing results.

For more information and ideas on ways to expand your own experiential marketing just visit our website.

Related articles for experiential marketing

• Guide: A Brand Strategy Checklist (thecauseisthehabit.com)
• Lower the Capital Costs of Your Next Marketing Campaign While Simultaneously Increasing the Power (streetsampling.com)
• Cricket Wireless Experiential Marketing (streetsampling.com)

[wordofmouth]

Word-of-mouth advertising is a highly-valued concept to product and service marketers as it is traditionally the best and flexible promotional strategy. The “common folk” on the planet are more likely to be moved by word-of-mouth than by more formalized selling systems.

Put simply, if you can get folks talking about your service, product or message in a particularly positive way, you can bypass lots of other selling strategies – and their similar expenses.

The reason is very simple…  Read the rest of this entry »

[bodylanguage]

Today I’d like to share a list I found while researching (something completely different) online – about your body language. For my company’s reason, you can understand that our brand ambassadors behavior and body language is extremely important. We must (and do)  convey confidence about our client’s product. And of course, interacting with real people means helping them have as much fun as we’re having demonstrating it.

It also should go unsaid, but I will anyway, that eye contact is critical.

Here are a few other examples of what your body is saying to others (and then the link to the full list below that). I’ve chosen a few of the lesser-known, quirkier ones, which are:

o Rubbing the eye is interpreted as doubt and/or disbelief (do keep allergy season in mind, don’t take everything personally)

o Hand clasped behind the person’s back means anger, frustration, or apprehension

o Pinching the bridge of the nose with eyes closed – a sure sign that person is evaluating what you are saying in a negative fashion

o Pulling or tugging at their ear – no this isn’t an imitation of Carol Burnett, it’s a sign your listener is indecisive.

For the full list of other body language messages you best be “listening for” in your own guerilla marketing, head on over to Example of Body Language

Take notes and enjoy!

[InnovativeWordofMouth]

Innovative marketing, often called experiential by nature, relates to a combination of methods to entice buyers. It is highly-valued because historically it is the most versatile, effective promotional method.

Innovative by nature, taking your marketing to the streets with brand ambassadors is highly effective. Types of marketing strategies defining word-of-mouth marketing include:

o Viral marketing
o Buzz marketing
o Blog
o Media of the social variety
o Interacting with the man on the street
o The use of brand ambassadors to interface with your potential customers

Experiential marketing means favorable reactions as brand ambassadors meet your client where they live and work. And, of course, your marketing must always maintain that narrow focus of gaining a new customer and getting the sale. Creating buzz nowadays is much more flexible than years gone by.

This take-it-to-the-street approach also works to some degree in cyberspace with places like Digg, YouTube, Facebook, and Twitter as solid examples. However, it is important to meet your customer head on – on the sidewalks and busy street corners where they live, work and play.