[guerillamarketing whitepaper]
Sorry it’s been quite a while since my last post - happy to say business is keeping us hopping.
I did want to point out that you can get a FREE Business Benefits of Guerilla Marketing just by clicking that link. You’ll find it on the right hand side of our main web site.
[bodylanguage]
Today I’d like to share a list I found while researching (something completely different) online - about your body language. For my company’s reason, you can understand that our brand ambassadors behavior and body language is extremely important. We must (and do) convey confidence about our client’s product. And of course, interacting with real people means helping them have as much fun as we’re having demonstrating it.
It also should go unsaid, but I will anyway, that eye contact is critical.
Here are a few other examples of what your body is saying to others (and then the link to the full list below that). I’ve chosen a few of the lesser-known, quirkier ones, which are:
o Rubbing the eye is interpreted as doubt and/or disbelief (do keep allergy season in mind, don’t take everything personally)
o Hand clasped behind the person’s back means anger, frustration, or apprehension
o Pinching the bridge of the nose with eyes closed - a sure sign that person is evaluating what you are saying in a negative fashion
o Pulling or tugging at their ear - no this isn’t an imitation of Carol Burnett, it’s a sign your listener is indecisive.
For the full list of other body language messages you best be “listening for” in your own guerilla marketing, head on over to Example of Body Language
Take notes and enjoy!
[InnovativeWordofMouth]
Innovative marketing, often called experiential by nature, relates to a combination of methods to entice buyers. It is highly-valued because historically it is the most versatile, effective promotional method.
Innovative by nature, taking your marketing to the streets with brand ambassadors is highly effective. Types of marketing strategies defining word-of-mouth marketing include:
o Viral marketing
o Buzz marketing
o Blog
o Media of the social variety
o Interacting with the man on the street
o The use of brand ambassadors to interface with your potential customers
Experiential marketing means favorable reactions as brand ambassadors meet your client where they live and work. And, of course, your marketing must always maintain that narrow focus of gaining a new customer and getting the sale. Creating buzz nowadays is much more flexible than years gone by.
This take-it-to-the-street approach also works to some degree in cyberspace with places like Digg, YouTube, Facebook, and Twitter as solid examples. However, it is important to meet your customer head on - on the sidewalks and busy street corners where they live, work and play.
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| By N2H | ||||||||