Street Sampling Blog

[experiential/buzz marketing keyword tool]

I’ve been holding onto this website for a while, not because I didn’t want to share it, but because I wanted to make sure when I did, it made sense in the context of what we do… experiential marketing.

The tool I uncovered is called Wordle.com.

One mistake many people make in writing their ad copy or website material is not enough thorough keyword density research. Sure you need to know are they looking for what you think they are looking for, but you also need to know have you used the word(s) consistently enough to even make a difference.

Wordle makes your work a whole lot easier. For example, in our February 18th post, I grabbed one of the paragraphs:

Word-of-mouth communication tends to make people feel that they are being told the truth without any ulterior motives. Honesty is perceived and the receivers of messages are moved to perform the intended call to action at significantly higher rates than when approached by various other communication techniques. This is true because there is no perceived reward for the person that is speaking positively about the product, service or message at hand.

I then head out to Wordle, paste that paragraph into the box for text on the site and presto! up comes a cloud tag clearly showing me the strongest to weakest words within that text.

You can also use this directly with a feed, print the results, randomize your results, open it in a new window and, if you create an account, save it to their gallery.

Keywords are so important, online and offline, when it comes to effectively marketing. Creating buzz about your program or service means weighing, analyzing, evaluating, and adding useful terms. This tool will also help you weed out the useless, space-hogging keywords that do little to further your marketing efforts.

Give Wordle a go for yourself and then be sure to drop me feedback on the tool. I’d love to know what you think.

Let’s get creative!

[experiential word of mouth marketing]

On the 14th, you’ll note my post about holidays in general, and Valentine’s Day in particular. Each holiday is announced well in advance. The idea being to generating upcoming interest by merchants to make sure that during the lead up and the event customers show up at their doors.

Word-of-mouth communication tends to make people feel that they are being told the truth without any ulterior motives. Honesty is perceived and the receivers of messages are moved to perform the intended call to action at significantly higher rates than when approached by various other communication techniques. This is true because there is no perceived reward for the person that is speaking positively about the product, service or message at hand.

If you missed this video, it’s an excellent example of real one-on-one word of mouth marketing. Connecting directly with your intended audience. (Be sure to click “read the rest…” I’ve got more to say and the video to watch).

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[experiential word-of-mouth marketing]

What more appropriate day to make a post about “word of mouth” marketing and advertising than today of all days… St. Valentine’s Day?

Among the “major” holidays, Valentine’s Day is played to the hilt in stores, on TV, in print, and online. Word of mouth spreads fast… you don’t want to end up in the doghouse for forgetting now, do you?

(Saint) Valentine’s Day is a holiday celebrated on February 14 by many people throughout the world. In the West, it is the traditional day on which lovers express their love for each other by sending Valentine’s cards, presenting flowers, or offering confectionery. The day was originally a pagan festival that was renamed after two Early Christian martyrs named Valentine. The day became associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished. – from Wikipedia.org

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[experiential/buzz marketing]

As memories of a fantastic Superbowl begin to fade, my mind was quickly distracted today by the grand stunt by Denny’s Restaurants. In case you have been under a rock, today Denny’s offered a free Grand slam breakfast at all locations from 6 am to 2 pm. Denny’s has been around since 1953 and originally founded as a donut shop. Sure that yellow sign pops up on many a road trip, but when was the last time you actually ate there? For me it was in Orlando, near International drive years ago. When I want breakfast, it never seems to be during breakfast hours and living in Washington, I tend to find myself in a local diner to satisfy the pancake craving.

Now Denny’s spent a lot of money to announce this experiential campaign, what with a Superbowl ad mocking the childlike fare offered by competitor IHOP, and the full page ad in USA Today. Then there was the issue of their website crashing many times today as consumers tried to locate a restaurant. I even heard reports of some locations running out of eggs and being forced to close the doors while sending staff to buy some more. According to a published interview with the CEO, they expected to serve two million Grand slam breakfasts today alone. I have to believe when the final numbers are in they will have exceeded that number.

This program had many inherent risks; Read the rest of this entry »