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	<title>Street Sampling Blog</title>
	<link>http://www.streetsampling.com/blog</link>
	<description>Engaging Solutions That Drive Purchases Experiential Marketing</description>
	<lastBuildDate>Tue, 23 Jun 2009 06:50:43 +0000</lastBuildDate>
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	<item>
		<title>Experiential Marketing Free Whitepaper</title>
		<description><![CDATA[[guerillamarketing whitepaper]
Sorry it&#8217;s been quite a while since my last post &#8211; happy to say business is keeping us hopping.
I did want to point out that you can get a FREE Business Benefits of Guerilla Marketing just by clicking that link. You&#8217;ll find it on the right hand side of our main web site.
]]></description>
		<link>http://www.streetsampling.com/blog/2009/06/experiential-marketing-free-whitepaper/</link>
			</item>
	<item>
		<title>Experiment With Experimential Marketing</title>
		<description><![CDATA[[magneticexperiential]
While not all businesses are suited for what we do here at Street Sampling, there are some forms of &#8220;word of mouth&#8221; or experiential marketing you can do on your own.
Consider the &#8220;magnetic sign&#8221; for your online business needing exposure. Magnetic signs immediately attract attention. With the right message, they reinforce your business brand name, [...]]]></description>
		<link>http://www.streetsampling.com/blog/2009/04/experiment-with-experimential-marketing/</link>
			</item>
	<item>
		<title>Taking It To The Streets</title>
		<description><![CDATA[[wordofmouth]
Word-of-mouth advertising is a highly-valued concept to product and service marketers as it is traditionally the best and flexible promotional strategy. The &#8220;common folk&#8221; on the planet are more likely to be moved by word-of-mouth than by more formalized selling systems.
Put simply, if you can get folks talking about your service, product or message in [...]]]></description>
		<link>http://www.streetsampling.com/blog/2009/04/taking-it-to-the-streets/</link>
			</item>
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		<title>Body Language and Your Guerilla Marketing</title>
		<description><![CDATA[[bodylanguage]
Today I&#8217;d like to share a list I found while researching (something completely different) online &#8211; about your body language. For my company&#8217;s reason, you can understand that our brand ambassadors behavior and body language is extremely important. We must (and do)  convey confidence about our client&#8217;s product. And of course, interacting with real people [...]]]></description>
		<link>http://www.streetsampling.com/blog/2009/04/body-language-and-your-guerilla-marketing/</link>
			</item>
	<item>
		<title>Word of Mouth Marketing Lasts</title>
		<description><![CDATA[[InnovativeWordofMouth]
Innovative marketing, often called experiential by nature, relates to a combination of methods to entice buyers. It is highly-valued because historically it is the most versatile, effective promotional method.
Innovative by nature, taking your marketing to the streets with brand ambassadors is highly effective. Types of marketing strategies defining word-of-mouth marketing include:
o  Viral marketing
o  [...]]]></description>
		<link>http://www.streetsampling.com/blog/2009/04/word-of-mouth-marketing-lasts/</link>
			</item>
	<item>
		<title>Cricket Wireless Experiential Marketing</title>
		<description><![CDATA[[cricketwireless]
Just in case you&#8217;re wondering if I&#8217;ve dropped off the face of the planet, I haven&#8217;t.
I have been super busy all month long with our newest experiential marketing for Cricket, a leading wireless carrier. They, of course, offer affordable wireless phone plans with unlimited minutes and no signed contract (what&#8217;s not to love about that!).
As [...]]]></description>
		<link>http://www.streetsampling.com/blog/2009/03/cricket-wireless-experiential-marketing/</link>
			</item>
	<item>
		<title>Agency Adds Street Umbrellas to Launch Campaign for New Philadelphia Cell Phone Service</title>
		<description><![CDATA[[guerilla/buzz marketing Cricket Wireless campaign]
Street Sampling Inc. has announced that it is working with Cricket Wireless, one the ten largest wireless companies to launch service in Philadelphia, Atlantic City and Wilmington, DE.

In addition to the traditional media mix of TV, Billboards and radio, Cricket will be doing some unusual activities to create awareness around their [...]]]></description>
		<link>http://www.streetsampling.com/blog/2009/02/agency-adds-street-umbrellas-to-launch-campaign-for-new-philadelphia-cell-phone-service/</link>
			</item>
	<item>
		<title>Wordle Helping You Help Yourself Buzz Market Effectively</title>
		<description><![CDATA[[experiential/buzz marketing keyword tool]
I&#8217;ve been holding onto this website for a while, not because I didn&#8217;t want to share it, but because I wanted to make sure when I did, it made sense in the context of what we do&#8230; experiential marketing.
The tool I uncovered is called Wordle.com.
One mistake many people make in writing their [...]]]></description>
		<link>http://www.streetsampling.com/blog/2009/02/wordle-helping-you-help-yourself-buzz-market-effectively/</link>
			</item>
	<item>
		<title>Continuing Our Conversation About Word of Mouth Marketing</title>
		<description><![CDATA[[experiential word of mouth marketing]
On the 14th, you&#8217;ll note my post about holidays in general, and Valentine&#8217;s Day in particular. Each holiday is announced well in advance. The idea being to generating upcoming interest by merchants to make sure that during the lead up and the event customers show up at their doors.
Word-of-mouth communication tends [...]]]></description>
		<link>http://www.streetsampling.com/blog/2009/02/continuing-our-conversation-about-word-of-mouth-marketing/</link>
			</item>
	<item>
		<title>Valentine&#039;s Day Definitely Word of Mouth</title>
		<description><![CDATA[[experiential word-of-mouth marketing]
What more appropriate day to make a post about &#8220;word of mouth&#8221; marketing and advertising than today of all days&#8230; St. Valentine&#8217;s Day?
Among the &#8220;major&#8221; holidays, Valentine&#8217;s Day is played to the hilt in stores, on TV, in print, and online. Word of mouth spreads fast&#8230; you don&#8217;t want to end up in [...]]]></description>
		<link>http://www.streetsampling.com/blog/2009/02/valentines-day-definitely-word-of-mouth/</link>
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