Street Sampling Blog

[bodylanguage]

Today I’d like to share a list I found while researching (something completely different) online - about your body language. For my company’s reason, you can understand that our brand ambassadors behavior and body language is extremely important. We must (and do)  convey confidence about our client’s product. And of course, interacting with real people means helping them have as much fun as we’re having demonstrating it.

It also should go unsaid, but I will anyway, that eye contact is critical.

Here are a few other examples of what your body is saying to others (and then the link to the full list below that). I’ve chosen a few of the lesser-known, quirkier ones, which are:

o Rubbing the eye is interpreted as doubt and/or disbelief (do keep allergy season in mind, don’t take everything personally)

o Hand clasped behind the person’s back means anger, frustration, or apprehension

o Pinching the bridge of the nose with eyes closed - a sure sign that person is evaluating what you are saying in a negative fashion

o Pulling or tugging at their ear - no this isn’t an imitation of Carol Burnett, it’s a sign your listener is indecisive.

For the full list of other body language messages you best be “listening for” in your own guerilla marketing, head on over to Example of Body Language

Take notes and enjoy!

[InnovativeWordofMouth]

Innovative marketing, often called experiential by nature, relates to a combination of methods to entice buyers. It is highly-valued because historically it is the most versatile, effective promotional method.

Innovative by nature, taking your marketing to the streets with brand ambassadors is highly effective. Types of marketing strategies defining word-of-mouth marketing include:

o Viral marketing
o Buzz marketing
o Blog
o Media of the social variety
o Interacting with the man on the street
o The use of brand ambassadors to interface with your potential customers

Experiential marketing means favorable reactions as brand ambassadors meet your client where they live and work. And, of course, your marketing must always maintain that narrow focus of gaining a new customer and getting the sale. Creating buzz nowadays is much more flexible than years gone by.

This take-it-to-the-street approach also works to some degree in cyberspace with places like Digg, YouTube, Facebook, and Twitter as solid examples. However, it is important to meet your customer head on - on the sidewalks and busy street corners where they live, work and play.

[cricketwireless]

Just in case you’re wondering if I’ve dropped off the face of the planet, I haven’t.

I have been super busy all month long with our newest experiential marketing for Cricket, a leading wireless carrier. They, of course, offer affordable wireless phone plans with unlimited minutes and no signed contract (what’s not to love about that!).

As soon as I get a few moments of “spare time” (does anyone have spare time nowadays?), I will be making a much more detailed post.

Coming soon!