Street Sampling Blog

[guerilla/guerrilla marketing]

Guerilla marketing techniques are sweeping across the nation as the most innovative approach to quickly brand your business. Experiential marketing tactics are used in fresh ways that people appreciate. Their days are enlivened by the unique approaches and it gets them talking about your company in a seriously-enthusiastic manner. Let’s examine the top 5 reasons to utilize a guerilla marketing firm for your next advertising campaign:

1) Guerilla marketing is super-effective. Creative and sometimes mildly-shocking tactics are utilized that are unable for people to ignore. They have their attention spans dominated because guerilla marketers know what they are not expecting to see. Your company will be instantly seen and talked about as a hip and modern entity of coolness.

2) Experiential marketing techniques stimulate grass roots networks. Because you cared enough to provide people on the streets with a unique and exciting message, they will reward you by spreading it around for you. Very quickly, your message will travel far and have an immediate effect on your sales ratios. Branding is everything in business and experiential marketing makes it happen faster than any other way.

3) Guerilla marketing is very cost efficient. For less than the costs of running a singular billboard ad, you can have an experiential marketing campaign custom designed and implemented for you. The value far surpasses the costs associated. People will go on talking positively about your company for a long time after the campaign completes. There’s really no way to measure the effectiveness of a given experiential marketing campaign except to just sit back and witness the staggering results.

4) Experiential marketing managers are professionals that care about excellence. Expert managers are very in touch with exactly what you are trying to do with your company. They know the results that you want and they know how to create them. Their approaches are consistently innovative. There are no rules for these imaginative promoters. They use what they know and what they see to tap into the minds of your targeted audiences.

5) Guerilla marketing brand ambassadors are the key to the quickly-accepted branding for your company. After the management masterminds the process, they place the street work in the hands of trained brand ambassadors. In short, these pros go out and steal the attention of your targets. They captivate them boldly and deliver your messages powerfully and with great effect. These people are the people that set trends wherever they go. People are magnetized to them. They represent your company like nobody else possibly can – and they love their work!

Let yourself learn more about the result-producing techniques of guerilla marketing starting today. Why continue attempting to create stellar results with outdated, boring advertising tactics? They haven’t worked so far, have they? Give your company the branding boost that it is dying for: hire a guerilla marketing firm to get started on your new amazing campaign today.

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ABOUT THE AUTHOR

Scott Thurston encourages you to explore the diversely-exciting realm of experiential marketing further. Learn how to make your next guerilla marketing advertising campaign the most effective, and economical ever!

[campaign-effective experiential marketing]

By utilizing the tested and proven concepts encompassed in experiential marketing, you can reduce your next advertising campaign’s costs AND increase its effectiveness. It’s true, businesses all over the United States, and the world, are beginning to understand the money-saving efficiency of guerilla marketing tactics – and they are discovering a profoundly-powerful shortcut to effective branding.

Here are some quick facts concerning experiential marketing: Read the rest of this entry »

Experiential Marketing is an industry-wide business term used to describe an “in your face” type of media approach.  In fact, experiential marketing involves going directly to the consumer and getting their gut reactions and interaction.  It is highly effective.

Typical marketing we see day in and day out is much more passive. Ads in newspapers, billboards, flyers, etc., all require the receiver to take the time to read – perhaps make a mental note – and then they move on.

Word of mouth – or experiential marketing – gets right up there with your potential customer and makes them interact with you in the moment!

There are ways, and then there are ways, to make this type of marketing media effective. Properly trained teams, like ours here at StreetSampling, create a fun, interactive, almost carnival-like atmosphere that draws people in. They want to be involved.

Having someone accost you in the perfume aisle of a department store is not effective experiential marketing. Sure it’s “in your face,” but perhaps too much so – if not done correctly.

Effective experiential marketing takes real talent, and a professionally trained team of experts, when it comes to increasing your business bottom line.

Experiential marketing lets your customer immerse him or herself in your product before buying it. Major department stores use this type of marketing all the time, but experiential marketing does not stop there. While a street sampling company works offline for a myriad of business models, promoting a wide variety of online businesses using the backbone of experiential marketing is also possible. So let’s explore the question, “Can experiential marketing be used to target your customers online?” (And if so, how)

Think of experiential marketing online as the ways to create reaction and interaction with your website visitor. Flash, 3D technology, surveys, and blogging are just some of the methods you can use to create that “in your face” reaction your business might need. However, just being “artsy” for the sake of doing something odd is not a solid enough business plan. Your intercept marketing concept should have a goal in mind. What that goal will be will be up to you – but have a purpose.

Need an idea? Your experiential marketing planning might include careful research on your targeted customers. As mentioned above, an interactive survey draws people in, and achieves your goal to collect specific demographics about your visitors. A carefully crafted survey can supply your business with statistics for months to come and provide direction and focus for your online business marketing plan.

When you add the “experiential” experience to your website, you take it out of the passive state and make it dramatic. People remember dramatic; they are drawn to the unusual.

Along with proper website development, your mapping and planning for traditional forms of marketing (search engines marketing; email marketing, banner advertising, etc.) don’t forget this critical component. You can start as small as a form for your visitor to fill out to full-fledged videos and interactivity.

Make your website memorable. Your goal is the make your site stand out from the crowd. Implement an online experiential marketing plan and reap the benefits.