Street Sampling Blog

Experiential or guerrilla marketing relies on interactive communication with prospective consumers rather than passive persuasion techniques. Feelings of pleasure and comfort are invoked leaving the prospect naturally curious to learn and/or experience more about the message or product at hand. Likewise, the experiential marketer offers the prospect the opportunity to avoid discomfort by accepting the promotional endeavor. Unique brand image and value is driven into the minds of prospects and effective relationships are developed between the brand and the prospects.

Whereas traditional product-centered advertising methods serve to stimulate the rational thought processes of a given consumer, brand marketing (experiential marketing) affects the consumer’s decision to purchase far more effectively by generating emotional responses. The field of experiential marketing has blossomed since its introduction in the 1980s as a powerful alternative to traditional advertising methodologies. Mainstream marketers now readily and excitedly embrace these unconventional tactics because they understand the effectiveness.

Engaging, entertaining and interactive experiential marketing makes prospective consumers take notice and appreciate a given brand. Some of the world’s largest advertisers including Harley-Davidson, Levi’s, Nokia, Wells Fargo and Volkswagen utilize experiential marketing techniques predominantly now. In addition, many small business save years of frustrating effort trying to increase their branding success by implementing these unconventional marketing techniques. Experiential marketing firms offer big results for small fees as well. Comparatively, businesses of all sizes can vastly benefit from taking this ultra-modern and highly-accepted approach to promotion.

If you desire to enhance the effectiveness of your future advertising campaigns, explore experiential marketing. The instant surge in sales and the increase of your ROI will demonstrate exactly the effectiveness of these psychological techniques.

[experiential holiday spirit Lord and Taylor]

The true spirit of the season has begun, the tree has been light, the holiday windows are fantastic and by teaming up with Lord & Taylor, our Street Sampling brand ambassador staff of 30 “holiday elves” will be delivering that special message along with $25.00 Lord & Taylor gift cards.

Yes, we are excited to partner with Lord & Taylor for this experiential marketing campaign. What better way to start someone’s day than by wishing them happy holidays with a gift from Lord & Taylor, America’s OLDEST DEPARTMENT store and one of America’s premier retailers.

More coming soon as this tremendous event unfolds!

[guerilla/guerrilla marketing]

Guerilla marketing techniques are sweeping across the nation as the most innovative approach to quickly brand your business. Experiential marketing tactics are used in fresh ways that people appreciate. Their days are enlivened by the unique approaches and it gets them talking about your company in a seriously-enthusiastic manner. Let’s examine the top 5 reasons to utilize a guerilla marketing firm for your next advertising campaign:

1) Guerilla marketing is super-effective. Creative and sometimes mildly-shocking tactics are utilized that are unable for people to ignore. They have their attention spans dominated because guerilla marketers know what they are not expecting to see. Your company will be instantly seen and talked about as a hip and modern entity of coolness.

2) Experiential marketing techniques stimulate grass roots networks. Because you cared enough to provide people on the streets with a unique and exciting message, they will reward you by spreading it around for you. Very quickly, your message will travel far and have an immediate effect on your sales ratios. Branding is everything in business and experiential marketing makes it happen faster than any other way.

3) Guerilla marketing is very cost efficient. For less than the costs of running a singular billboard ad, you can have an experiential marketing campaign custom designed and implemented for you. The value far surpasses the costs associated. People will go on talking positively about your company for a long time after the campaign completes. There’s really no way to measure the effectiveness of a given experiential marketing campaign except to just sit back and witness the staggering results.

4) Experiential marketing managers are professionals that care about excellence. Expert managers are very in touch with exactly what you are trying to do with your company. They know the results that you want and they know how to create them. Their approaches are consistently innovative. There are no rules for these imaginative promoters. They use what they know and what they see to tap into the minds of your targeted audiences.

5) Guerilla marketing brand ambassadors are the key to the quickly-accepted branding for your company. After the management masterminds the process, they place the street work in the hands of trained brand ambassadors. In short, these pros go out and steal the attention of your targets. They captivate them boldly and deliver your messages powerfully and with great effect. These people are the people that set trends wherever they go. People are magnetized to them. They represent your company like nobody else possibly can – and they love their work!

Let yourself learn more about the result-producing techniques of guerilla marketing starting today. Why continue attempting to create stellar results with outdated, boring advertising tactics? They haven’t worked so far, have they? Give your company the branding boost that it is dying for: hire a guerilla marketing firm to get started on your new amazing campaign today.

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ABOUT THE AUTHOR

Scott Thurston encourages you to explore the diversely-exciting realm of experiential marketing further. Learn how to make your next guerilla marketing advertising campaign the most effective, and economical ever!