[experiential feel good marketing messages]
Now that the election is over, and America has spoken, I look toward the future with excitement, unity and a resounding optimism towards change. But let’s not forget that the economy, roller coaster markets, and plunging home values have Americans very afraid.
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(discovering the benefits to enhancing your bottomline through the use of experiential marketing)
A quick explanation of experiential marketing can be found on the pages of Wikipedia.org. They state:
Experiential marketing attempts to connect consumers with brands in personally relevant and memorable ways. The alternative term customer-experience marketing emphasizes the idea of communicating the essence of a brand through a personalized experience.
As a marketing methodology, experiential marketing aims to move beyond the traditional “features-and-benefits” marketing, cast to a wide audience that includes not only those who may benefit from a brand or product, but also those who would not benefit at all. (As a result of such traditional marketing, people avoid messages whenever possible and by any means possible i.e. pop-up blockers, the United States National Do Not Call Registry and DVRs (such as TiVo) to avoid exposure to commercials.) In contrast, experiential marketing presents an experience that people choose to attend to and participate in after identifying the relevance of a brand or product to their needs.
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Interactivity enhances branding and bonding for your customer. Experiencing a product or service through an experiential medium is a surefire way to increase your marketing return on investment.
