Street Sampling Blog

Experiential marketing is all about connecting customers with brands – and doing so in an non-traditional and memorable way. Sometimes called customer-experience marketing, experiential marketing aims to personalize the branding experience to each individual consumer. It goes beyond the common confines of features-and-benefits marketing tactics and appeals to all people – whether they would personally benefit from a given product or not. It is proven that many people are very resistant to traditional advertising techniques – and they will go to lengths to avoid them.

With experiential marketing, individuals are psychologically pulled into the promotional endeavor. Unconventional marketing tactics flood their senses with the unfamiliar and blast them into a level of unconscious brand acceptance. Even if they have no particular interest in a given product, they are helpless but to think just how impressive the message is delivered. This stimulates grass roots conversation on many levels and leads to very rapid branding for the advertiser. Experiential marketing is modern and hip. It taps into the minds of those who are exposed to it and forces them to remember the product or message being presented.

Stay tuned tomorrow for more information on what experiential and guerilla marketing relies on…

(discovering the benefits to enhancing your bottomline through the use of experiential marketing)

A quick explanation of experiential marketing can be found on the pages of Wikipedia.org. They state:

Experiential marketing attempts to connect consumers with brands in personally relevant and memorable ways. The alternative term customer-experience marketing emphasizes the idea of communicating the essence of a brand through a personalized experience.

As a marketing methodology, experiential marketing aims to move beyond the traditional “features-and-benefits” marketing, cast to a wide audience that includes not only those who may benefit from a brand or product, but also those who would not benefit at all. (As a result of such traditional marketing, people avoid messages whenever possible and by any means possible i.e. pop-up blockers, the United States National Do Not Call Registry and DVRs (such as TiVo) to avoid exposure to commercials.) In contrast, experiential marketing presents an experience that people choose to attend to and participate in after identifying the relevance of a brand or product to their needs.

StreetSampling.com is a full service company with excellent references designed to meet your needs when it comes to product and service promotion.

Interactivity enhances branding and bonding for your customer. Experiencing a product or service through an experiential medium is a surefire way to increase your marketing return on investment.