[experiential feel good marketing messages]
Now that the election is over, and America has spoken, I look toward the future with excitement, unity and a resounding optimism towards change. But let’s not forget that the economy, roller coaster markets, and plunging home values have Americans very afraid.
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[increasing ROI in a tough economy]
We are hearing from clients that non traditional experiential marketing continues to deliver consumers to the brands often at a lower cost than conventional media.
According to a piece in the Washington Business Journal, trimming one’s advertising budget is hitting a “broad cross-section of categories and industries.”
With current economic conditions, a survey conducted by the Association of National Advertisers reveals that more than 50 of the 100 marketing executives surveyed anticipate slashes to their advertising budgets over the next 6 months. Tough moves in rough times.
And there’s more:
Also, 87 percent of those polled said they are already being challenged with identifying cost savings or reductions with current advertising efforts.
The New York-based Association of National Advertisers conducted the survey this summer, in light of the economic downturn, and asked ANA members if they thought their marketing budgets were going to be reduced.
Fifty-three percent said that they thought their marketing budgets would be reduced by between one percent and 10 percent; 27 percent thought their budgets would be reduced by between 11 and 20 percent; and 10 percent of those surveyed said budget cuts would be over 30 percent.
Never in recent memory has it been as critical as it is in today’s economy to take that advertising budget and s-t-r-e-t-c-h those dollars!
Consider the advantages of offline experiential marketing. With professional event planning, and the right brand ambassadors, companies can get the biggest bang for the marketing dollars.
The key is hiring the right street sampling company for the job.
