[guerillamarketing whitepaper]
Sorry it’s been quite a while since my last post – happy to say business is keeping us hopping.
I did want to point out that you can get a FREE Business Benefits of Guerilla Marketing just by clicking that link. You’ll find it on the right hand side of our main web site.
[magneticexperiential]
While not all businesses are suited for what we do here at Street Sampling, there are some forms of “word of mouth” or experiential marketing you can do on your own.
Consider the “magnetic sign” for your online business needing exposure. Magnetic signs immediately attract attention. With the right message, they reinforce your business brand name, phone number, and even website address (be sure it’s short and catchy) as you drive around town.
Magnetic experiential marketing signs come in several varieties, and several price ranges so be sure to shop around (or get recommendations from others) on the best services to use.
Although signs sound like a “simple process,” do consider them your personal work(s) of art. Put planning and effort into your design, make the words readable! I’ve seen some crazy lettering out there too hard to read to understand what is being advertised – what a complete waste of time and money.
The use of billboards has been around for a long time, and those enterprising individuals who take these “portable billboards” with them through busy city streets can find they produce some amazing results.
For more information and ideas on ways to expand your own experiential marketing just visit our website.
[InnovativeWordofMouth]
Innovative marketing, often called experiential by nature, relates to a combination of methods to entice buyers. It is highly-valued because historically it is the most versatile, effective promotional method.
Innovative by nature, taking your marketing to the streets with brand ambassadors is highly effective. Types of marketing strategies defining word-of-mouth marketing include:
o Viral marketing
o Buzz marketing
o Blog
o Media of the social variety
o Interacting with the man on the street
o The use of brand ambassadors to interface with your potential customers
Experiential marketing means favorable reactions as brand ambassadors meet your client where they live and work. And, of course, your marketing must always maintain that narrow focus of gaining a new customer and getting the sale. Creating buzz nowadays is much more flexible than years gone by.
This take-it-to-the-street approach also works to some degree in cyberspace with places like Digg, YouTube, Facebook, and Twitter as solid examples. However, it is important to meet your customer head on – on the sidewalks and busy street corners where they live, work and play.
[cricketwireless]
Just in case you’re wondering if I’ve dropped off the face of the planet, I haven’t.
I have been super busy all month long with our newest experiential marketing for Cricket, a leading wireless carrier. They, of course, offer affordable wireless phone plans with unlimited minutes and no signed contract (what’s not to love about that!).
As soon as I get a few moments of “spare time” (does anyone have spare time nowadays?), I will be making a much more detailed post.
Coming soon!
