Street Sampling Blog

Experiential Marketing is a set of methods that enable you to distribute your promotional messages to the public in non-traditional, yet very aggressive way. Also known as Guerilla Marketing, it has been repeatedly proven to be very effective and money-saving for any given marketing campaign. Experiential Marketing can custom-fitted to your individual promotional situation and professionally designed to accommodate your specific sets of variables.

Creativity is a key component for the experiential marketer. Alternative promotional methods like using a team of beauties on stationary bicycles – all wearing your company’s logo on their shorts – act to captivate the attention of your targeted audiences both instantly and undeniably. Trend-setting methods like these get the people talking on the streets. Grassroots networking is activated and there will be droves of individuals excitedly talking about what they have seen – and mentioning your company as well as it is the new, cool sponsor of the “show”.

Of course, there are many other models for experiential marketers to follow in order to grasp the attention of the masses. There are an infinite amount of them actually.

Here are just a few: Read the rest of this entry »

[campaign-effective experiential marketing]

By utilizing the tested and proven concepts encompassed in experiential marketing, you can reduce your next advertising campaign’s costs AND increase its effectiveness. It’s true, businesses all over the United States, and the world, are beginning to understand the money-saving efficiency of guerilla marketing tactics – and they are discovering a profoundly-powerful shortcut to effective branding.

Here are some quick facts concerning experiential marketing: Read the rest of this entry »

[experiential marketing aka guerilla marketing techniques]

Everyone has already heard about the explosively-bold and effective techniques of experiential marketing. They deliver power and immeasurable branding affect to your marketing campaigns – regardless of the message you are promoting. Packed with originality and case-specific uniqueness, experiential marketing campaigns drastically reduce the capital expenditure and personal efforts that you have to invest to increase your brand recognition and ROI. Read the rest of this entry »

[experiential marketing also known as word of mouth marketing]

The other day I read a lengthy sales letter online. The details I won’t get into other than suffice to say cold marketing is a tough haul. The unlucky sap poured over $40,000 into a cold marketing campaign and saw so little return for his investment (it truly was pitiful), that I actually felt sorry for him.

Common sense tells us that a warm market is a ready market. It is so much easier to convert sales from warm marketing – rapidly turning them into a hot market of buying customers.

Word-of-mouth marketing, [also known as WOMM] encompasses a variety of subcategories, including buzz, blog, viral, grassroots, cause, influencer and social media marketing. You also need to include brand ambassador programs, work with consumer-generated media, and more.

WOMM (interchangeable with experiential marketing) is highly valued by product marketers. The sheer personal nature of the communications between individuals generates that added layer of credibility your product or service must have to be successful.

Statistical research bears out that individuals are more inclined to believe WOMM than other, more formal, forms of promotion methods. With experiential marketing, and that highly-in-your-favor one-on-one marketing, your listener is much more likely to hear your business message, and even more importantly, remember that message!

Take your business to the streets! Engaging people one-on-one, done properly with professionally trained brand ambassadors, is always more effective.

Just think about it… How many times have you bought a product solely based on the recommendation of a friend or family member? That simple act of one-on-one (word of mouth) praising of a product, you’ve got to agree, is your shoe in to increase your ROI.

The field of experiential marketing is wide open. For the advertiser, it is a must! And for those seeking work, with the right temperament and enthusiasm, employment as a brand ambassador may be just an email or phone call away.

We encourage you to come check out all your options at Street Sampling!