[guerillamarketing whitepaper]
Sorry it’s been quite a while since my last post – happy to say business is keeping us hopping.
I did want to point out that you can get a FREE Business Benefits of Guerilla Marketing just by clicking that link. You’ll find it on the right hand side of our main web site.
[bodylanguage]
Today I’d like to share a list I found while researching (something completely different) online – about your body language. For my company’s reason, you can understand that our brand ambassadors behavior and body language is extremely important. We must (and do) convey confidence about our client’s product. And of course, interacting with real people means helping them have as much fun as we’re having demonstrating it.
It also should go unsaid, but I will anyway, that eye contact is critical.
Here are a few other examples of what your body is saying to others (and then the link to the full list below that). I’ve chosen a few of the lesser-known, quirkier ones, which are:
o Rubbing the eye is interpreted as doubt and/or disbelief (do keep allergy season in mind, don’t take everything personally)
o Hand clasped behind the person’s back means anger, frustration, or apprehension
o Pinching the bridge of the nose with eyes closed – a sure sign that person is evaluating what you are saying in a negative fashion
o Pulling or tugging at their ear – no this isn’t an imitation of Carol Burnett, it’s a sign your listener is indecisive.
For the full list of other body language messages you best be “listening for” in your own guerilla marketing, head on over to Example of Body Language
Take notes and enjoy!
[experiential/guerrilla marketing for your website ideas]
First, a hearty Happy New Year to everyone! I spent time in Las Vegas, a favorite spot of mine – and a great place to start off the new year.
And, today I’d like to give you an example of how to translate a bit of what we do at Street Sampling to online – and how to make that so important “person to person” connection that is the hallmark of good guerilla marketing since this question often appears in our comments section. It’s natural to want new and creative ideas for your blog and/or website, not just natural, but necessary!
Read this (received today from a friend) and follow the instructions carefully. You will be rewarded.
HEMA is a Dutch department store. The first store opened on November 4, 1926, in Amsterdam. Now there are 150 stores all over the Netherlands.
Take a look at HEMA’s product page. You can’t order anything and it’s in Dutch. But do go to the website, and sit and wait. Do not click on any of the items in the picture. Again, your patience will be rewarded.
This company has a sense of humor and a great computer programmer!
Done? Fantastic! So when you’re trying to figure out how to get the interaction you need from your online visitors, try pushing your marketing more into the realm of experiential marketing, the way the folks at HEMA have.
Get creative!
Happy New Year!
Scott
Experiential or guerrilla marketing relies on interactive communication with prospective consumers rather than passive persuasion techniques. Feelings of pleasure and comfort are invoked leaving the prospect naturally curious to learn and/or experience more about the message or product at hand. Likewise, the experiential marketer offers the prospect the opportunity to avoid discomfort by accepting the promotional endeavor. Unique brand image and value is driven into the minds of prospects and effective relationships are developed between the brand and the prospects.
Whereas traditional product-centered advertising methods serve to stimulate the rational thought processes of a given consumer, brand marketing (experiential marketing) affects the consumer’s decision to purchase far more effectively by generating emotional responses. The field of experiential marketing has blossomed since its introduction in the 1980s as a powerful alternative to traditional advertising methodologies. Mainstream marketers now readily and excitedly embrace these unconventional tactics because they understand the effectiveness.
Engaging, entertaining and interactive experiential marketing makes prospective consumers take notice and appreciate a given brand. Some of the world’s largest advertisers including Harley-Davidson, Levi’s, Nokia, Wells Fargo and Volkswagen utilize experiential marketing techniques predominantly now. In addition, many small business save years of frustrating effort trying to increase their branding success by implementing these unconventional marketing techniques. Experiential marketing firms offer big results for small fees as well. Comparatively, businesses of all sizes can vastly benefit from taking this ultra-modern and highly-accepted approach to promotion.
If you desire to enhance the effectiveness of your future advertising campaigns, explore experiential marketing. The instant surge in sales and the increase of your ROI will demonstrate exactly the effectiveness of these psychological techniques.
