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	<title>Street Sampling Blog&#187; guerrilla marketing</title>
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	<description>Engaging Solutions That Drive Purchases Experiential Marketing</description>
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		<title>Unconventional, Affordable Promotional Effectiveness</title>
		<link>http://www.streetsampling.com/blog/2009/02/unconventional-affordable-promotional-effectiveness/</link>
		<comments>http://www.streetsampling.com/blog/2009/02/unconventional-affordable-promotional-effectiveness/#comments</comments>
		<pubDate>Sat, 07 Feb 2009 23:29:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[innovative marketing]]></category>
		<category><![CDATA[street sampling]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[Jay Conrad Levinson]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[scott thurston]]></category>

		<guid isPermaLink="false">http://www.streetsampling.com/blog/?p=210</guid>
		<description><![CDATA[[guerilla/experiential marketing]
Today&#8217;s post is actually a recent article of mine on the subject of Guerilla (or guerrilla) marketing. I hope you find it informative and have fun reading it (I had fun writing it):
Guerilla Marketing: Unconventional, Affordable Promotional Effectiveness
In 1984, Jay Conrad Levinson coined the term &#8220;Guerilla Marketing&#8221; to refer to a set of unconventional [...]]]></description>
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		<slash:comments>18</slash:comments>
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		<title>Guerrilla Marketing Unconventional Marketing Tactics</title>
		<link>http://www.streetsampling.com/blog/2009/01/guerrilla-marketing-unconventional-marketing-tactics/</link>
		<comments>http://www.streetsampling.com/blog/2009/01/guerrilla-marketing-unconventional-marketing-tactics/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 21:02:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[increase ROI]]></category>
		<category><![CDATA[street sampling]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.streetsampling.com/blog/?p=184</guid>
		<description><![CDATA[[Experiential Marketing Tactics Result in Instant Sales Surges and Lightning-Fast Branding]
Guerrilla marketing refers to  a system of unconventional techniques for product or message promotion. It relies on unexpected tactics being utilized to strike the emotional centers of the brain that have to do with comfort and pleasure. Simultaneously meshing feelings of trust and the [...]]]></description>
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		<title>Translating Experiential Marketing Online</title>
		<link>http://www.streetsampling.com/blog/2009/01/translating-experiential-marketing-online/</link>
		<comments>http://www.streetsampling.com/blog/2009/01/translating-experiential-marketing-online/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 22:38:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[street sampling]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.streetsampling.com/blog/?p=174</guid>
		<description><![CDATA[[experiential/guerrilla marketing for your website ideas]




Image via Wikipedia



First, a hearty Happy New Year to everyone! I spent time in Las Vegas, a favorite spot of mine &#8211; and a great place to start off the new year.
And, today I&#8217;d like to give you an example of how to translate a bit of what we do [...]]]></description>
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		<title>Personalized Customer Experience Yields Instant Branding Increased ROI &#8211; Part 2</title>
		<link>http://www.streetsampling.com/blog/2008/12/personalized-customer-experience-yields-instant-branding-increased-roi-part-2/</link>
		<comments>http://www.streetsampling.com/blog/2008/12/personalized-customer-experience-yields-instant-branding-increased-roi-part-2/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 18:26:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[increase ROI]]></category>
		<category><![CDATA[street sampling]]></category>
		<category><![CDATA[advertiser]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising campaigns]]></category>
		<category><![CDATA[advertising methods]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[emotional responses]]></category>
		<category><![CDATA[endeavor]]></category>
		<category><![CDATA[experiences]]></category>
		<category><![CDATA[experiential]]></category>
		<category><![CDATA[frustration]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[harley davidson]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[interactive communication]]></category>
		<category><![CDATA[interactivity]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing firms]]></category>
		<category><![CDATA[marketing techniques]]></category>
		<category><![CDATA[methodologies]]></category>
		<category><![CDATA[methodology]]></category>
		<category><![CDATA[persuasion techniques]]></category>
		<category><![CDATA[prospective consumers]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[rational thought]]></category>
		<category><![CDATA[s]]></category>
		<category><![CDATA[thought processes]]></category>
		<category><![CDATA[traditional advertising]]></category>
		<category><![CDATA[wells fargo]]></category>

		<guid isPermaLink="false">http://www.streetsampling.com/blog/?p=160</guid>
		<description><![CDATA[Experiential or guerrilla marketing relies on interactive communication with prospective consumers rather than passive persuasion techniques. Feelings of pleasure and comfort are invoked leaving the prospect naturally curious to learn and/or experience more about the message or product at hand. Likewise, the experiential marketer offers the prospect the opportunity to avoid discomfort by accepting the [...]]]></description>
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		<title>The Gorilla of Marketing &#8211; Guerrilla Marketing</title>
		<link>http://www.streetsampling.com/blog/2008/12/the-gorilla-of-marketing-guerrilla-marketing/</link>
		<comments>http://www.streetsampling.com/blog/2008/12/the-gorilla-of-marketing-guerrilla-marketing/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 04:23:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[brand ambassador]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[street sampling]]></category>
		<category><![CDATA[gorilla]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.streetsampling.com/blog/?p=153</guid>
		<description><![CDATA[[guerilla/guerrilla marketing]
Strangely enough, I&#8217;ve seen the term &#8220;guerrilla marketing&#8221; spelled with one &#8220;r&#8221; and two. However, the idea is the same no matter its spelling.
Guerrilla marketing is an unconventional system of promotions, running on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. Typically, guerrilla marketing is unexpected [...]]]></description>
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