Street Sampling Blog

Experiential or guerrilla marketing relies on interactive communication with prospective consumers rather than passive persuasion techniques. Feelings of pleasure and comfort are invoked leaving the prospect naturally curious to learn and/or experience more about the message or product at hand. Likewise, the experiential marketer offers the prospect the opportunity to avoid discomfort by accepting the promotional endeavor. Unique brand image and value is driven into the minds of prospects and effective relationships are developed between the brand and the prospects.

Whereas traditional product-centered advertising methods serve to stimulate the rational thought processes of a given consumer, brand marketing (experiential marketing) affects the consumer’s decision to purchase far more effectively by generating emotional responses. The field of experiential marketing has blossomed since its introduction in the 1980s as a powerful alternative to traditional advertising methodologies. Mainstream marketers now readily and excitedly embrace these unconventional tactics because they understand the effectiveness.

Engaging, entertaining and interactive experiential marketing makes prospective consumers take notice and appreciate a given brand. Some of the world’s largest advertisers including Harley-Davidson, Levi’s, Nokia, Wells Fargo and Volkswagen utilize experiential marketing techniques predominantly now. In addition, many small business save years of frustrating effort trying to increase their branding success by implementing these unconventional marketing techniques. Experiential marketing firms offer big results for small fees as well. Comparatively, businesses of all sizes can vastly benefit from taking this ultra-modern and highly-accepted approach to promotion.

If you desire to enhance the effectiveness of your future advertising campaigns, explore experiential marketing. The instant surge in sales and the increase of your ROI will demonstrate exactly the effectiveness of these psychological techniques.

(discovering the benefits to enhancing your bottomline through the use of experiential marketing)

A quick explanation of experiential marketing can be found on the pages of Wikipedia.org. They state:

Experiential marketing attempts to connect consumers with brands in personally relevant and memorable ways. The alternative term customer-experience marketing emphasizes the idea of communicating the essence of a brand through a personalized experience.

As a marketing methodology, experiential marketing aims to move beyond the traditional “features-and-benefits” marketing, cast to a wide audience that includes not only those who may benefit from a brand or product, but also those who would not benefit at all. (As a result of such traditional marketing, people avoid messages whenever possible and by any means possible i.e. pop-up blockers, the United States National Do Not Call Registry and DVRs (such as TiVo) to avoid exposure to commercials.) In contrast, experiential marketing presents an experience that people choose to attend to and participate in after identifying the relevance of a brand or product to their needs.

StreetSampling.com is a full service company with excellent references designed to meet your needs when it comes to product and service promotion.

Interactivity enhances branding and bonding for your customer. Experiencing a product or service through an experiential medium is a surefire way to increase your marketing return on investment.