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	<title>Street Sampling Blog&#187; social networking</title>
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	<description>Engaging Solutions That Drive Purchases Experiential Marketing</description>
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		<title>The 400 Pound Guerilla Experiential Media More Powerful Than Print</title>
		<link>http://www.streetsampling.com/blog/2008/11/the-400-pound-guerilla-why-experiential-media-is-more-powerful-than-print/</link>
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		<pubDate>Tue, 18 Nov 2008 18:34:45 +0000</pubDate>
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				<category><![CDATA[guerilla marketing]]></category>
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		<category><![CDATA[jack morton]]></category>
		<category><![CDATA[latino market]]></category>
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		<description><![CDATA[[experiential marketing]
I&#8217;m a subscriber to AdvertisingAge, and while reading the November 3rd issue, I came across an article by Laurel Wentz titled, &#8220;Experiential Media No. 1 Way to Influence Latinos.&#8221; She&#8217;d subtitled it, &#8220;Word-of-Mouth, TV Much More Effective Than Print, Survey Finds.&#8221;
Wentz targets a lot of her advice at the Latino market, but easily that [...]]]></description>
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