STREET SAMPLING EXPERIENTIAL MARKETING

Some of Our Experiential Marketing Media Clients

ARNICARE

Street Sampling teams of two field managers and four brand ambassadors distributed 40,000 Arnicare samples, 30,000 coupons, and Arnicare t-shirts to local, mostly women oriented, gyms in New York City and Los Angeles. Street Sampling's goal was to create awareness and buzz about the Arnicare product. By targeting a mostly women audience, we increased Arnicare sales within the two market cities. We capitalized on word-of-mouth by getting the product into the hands of influential active mature gym members.

DR. PEPPER

Street Sampling headed to San Francisco, Sacramento, LA, Tucson, Wako TX, Rio Grande TX, Miami, El Paso TX, and Knoxville TN to promote Dr. Pepper by creating a buzz around the contest to win a tricked out Chevy. Each event was specifically targeted to Hispanic demographics. We deployed a team of bi-lingual (English/Spanish) brand ambassadors for each event (Dr. Pepper Futbol, Dr. Pepper Sabrosura, Hola Knoxville). The team successfully communicated with consumers and increased brand awareness and sales within the Hispanic population in each market.

NYC CENTER FOR DANCE

A Street Sampling street team intercepted live dance and performance art patrons in New York with "Fall for Dance" festival flyers in and around NYC for 20 days between 8/1/2008 and 9/6/2008. Our goal was to increase interests and sales among non-traditional Dance Performance-goers, targeting on younger generations. Our brand ambassadors successfully communicated with potential new audiences, increasing interest for the festival.

Our street team was scheduled to cover other dance events around the town in order to reach the audience, and most of them were very excited to learn about Fall for Dance Festival. A total of 17,500 flyers were distributed, with estimated impressions in excess of 100,000.

REYNOLDS (HANDI-VAC)

When Reynolds decided to hit the streets and sample the Reynolds Handi-Vac food saver system, Street Sampling made it happen. Our team of 154 Brand Ambassadors sampled 863,000 starter kits over ten-days in eight markets. Driving word-of-mouth, each consumer was given two starter kits, one for them and one for a friend. Over 27,000 unique email addresses were captured for follow up marketing efforts. We estimate in excess of 1.5 million impressions for this program. Capitalizing on word-of-mouth we identified countless blog, email and web references about the team. Consumers were given a $1.00 off coupon towards their purchase of refill bags, redemption of these coupons exceeded the clients expectations.

PROMOLIVE (ADPACK)

How do you get the attention of marketing professionals during the PromoLIVE event in Chicago? Well Street Sampling fielded teams at the host hotels, at the venue and of course near the booth repeatedly delivering the AdPack tissue pack message along with samples to attendees. Nearly 6,000 targeted impressions and 3,500 tissue packs were distributed over this two-day event.

PUMA HOLIDAY SHOPPING EVENT

Street Sampling teams were deployed in 16 markets over three weeks to create awareness of an experiential VIP shopping event. These events featured a DJ, Photo Booth, Manicures, Chair Massages and Open Bar. Our teams intercepted 7,265 targeted-consumers at high traffic locations like malls, colleges, coffee shops, commuter locations and happy hour spots. The teams were nimble visiting many locations throughout the day distributing a total of 12,275 invitations.

TYLENOL PM

Street Sampling embarked on a gay marketing campaign for Tylenol PM. It consisted of an outreach program that specifically targeted the gay and lesbian community. By sponsoring PRIDE events in New York, Washington, D.C., and Atlanta, and establishing a presence at the street festivals, Street Sampling was able to provide product information and sampling in this gay marketing campaign. Brand ambassadors formed "street teams" that manned the booth and canvassed the area with samples. The key brand message was delivered using pajama-clad "Sleepy Boys," making this gay marketing campaign memorable. Gay marketing campaigns were also implemented at the Washington, D.C., Black Pride Festival and 1in10, the annual Washington, D.C., gay and lesbian film festival.

27TH ELEMENT (CHEVY COBALT)

To promote the new Chevy Cobalt, Street Sampling’s brand ambassadors hit the streets in a gigantic Chevy Suburban to deliver branded T-shirts and CDs to 18 to 24 year olds in Baltimore and Washington, D.C. No mention of the client was ever made; the brand ambassadors simply drew a crowd and excitement around the 27th Element Web site. In four weeks, the brand ambassadors distributed 25,000 CDs and 10,000 T-shirts directly into the hands of potential customers . The marketing campaign’s focus was on nightclubs, movie theaters, skate parks, and colleges.

FT. LAUDERDALE, FLORIDA - KING TUT EXHIBIT

What better place in the middle of a Washington, D.C., winter than Ft. Lauderdale! Street Sampling's Egyptian-clad brand ambassadors pounded the pavement distributing branded hand warmers and exhibit information to cold Washingtonians.

KRISPY KREME

When Krispy Kreme opened its first location within Washington, D.C., Street Sampling was called upon to build excitement around the event. Krispy Kreme wanted to spread word of the grand opening beyond its base of loyal, die-hard fans. Sampling’s brand ambassadors canvassed the streets on Krispy Kreme-branded Segways to deliver the “Hot Now” slogan along with coupons for a free donut or coffee. The opening day event drew record foot traffic.

LIVESTRONG DAY ON CAPITOL HILL

When Lance Armstrong’s Foundation wanted an innovative way to spread the LIVESTRONG Day message to those on Capitol Hill, Street Sampling came through. Fielding a group of six LIVESTRONG-branded Segways, Street Sampling’s uniformed brand ambassadors’ yielded more than 43,000 impressions while intercepting consumers and distributing over 7,000 of the famous yellow bands. Street Sampling’s event contributed to the successful launch of livestrongarmy.org.

MIXED MARTIAL ARTS

In 2007 and 2008, Street Sampling generated buzz for a UWC Mixed Martial Arts fight in Washington, D.C. With more than 3,000 in attendance in 2007, and over 5200 in 2008, the event was a huge success! Approximately 20,000 flyers and 80 posters distributed. Targeted male oriented establishments; sports bars, barbershops, gyms, pool halls, and boxing/karate studios. The client was so pleased with the results that they have retained Street Sampling to manage all guerilla marketing for future fighting events, including nightlife promotions, posters, gym outreach, and hand-to-hand interactions on the streets.

EXPEDIA.COM

Thanksgiving is historically the busiest time of the year for travel. Street Sampling’s brand ambassadors took advantage of the increased crowds and paraded in Reindeer Hats throughout the streets to intercept consumers with holiday travel messaging.

FUSION FLASH CONCERT (FORD)

Street Sampling was challenged with promoting a free pop-up concert (one which is not advertised in advance and the secret location is spread the day-of via text message), sponsored by Ford Fusion. The brand ambassadors painted the town with invites and posters for the event. The invitation containing online registration information was "flashed" to consumers via text messages and e-mails.

Flickr Street Sampling Photo Gallery